Van Loveren wine farm is built on three generations of proudly South African entrepreneurial spirit and genuine hospitality. It has become South Africa’s foremost family-owned and operated wine business with an incredible variety of quality offerings. The family farm has become a world-class wine tourism destination.
The history of the Van Loveren wine farm name comes from Ouma Jean van Zyl, a teacher from the small town Ashton. She was quite superstitious believing that “F” stood for ‘fools and failures’. The name Goudmyn F didn’t bode well with her and she persuaded Hennie to rename the farm Van Loveren, in memory of Christina van Loveren, who came to South Africa in 1699.
The first 500 cases of Van Loveren wine ever produced took a whole year to sell 400 cases and the remaining 100 cases was lost in the Laingsburg flood of 1981. The first wine tastings on the Van Loveren farm was done in an old milk shed. Coming from humble beginnings to one of the best know family wineries in the world.